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Consumer behaviour
Konsumentenverhalten
15
Beziehungsmarketing
10
Relationship marketing
10
South Africa
8
Südafrika
7
Brand management
6
Markenführung
6
Advertising effects
5
Customer satisfaction
5
Kundenzufriedenheit
5
Marketing management
5
Marketingmanagement
5
Social Marketing
5
Werbewirkung
5
Advertising
4
Brand
3
Brand image
3
Cause-Related Marketing
3
Cause-related marketing
3
Corporate reputation
3
Einzelhandel
3
Firmenimage
3
HIV/AIDS
3
Markenartikel
3
Markenimage
3
Measurement
3
Messung
3
Retail trade
3
Social marketing
3
Werbung
3
AIDS
2
Age group
2
Altersgruppe
2
B-to-B-Marketing
2
Branded entertainment
2
Business-to-business marketing
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer service
2
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15
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Terblanche, Nic S.
11
Terblanche-Smit, Marlize
4
Boshoff, Christo
3
Pentz, Chris
2
Alkhudary, Rami
1
Breda, Lise van
1
De Villiers, Jacobus Christiaan
1
Du Preez, Ronel
1
Enslin, Carla
1
Herbst, Frederick Jacobus
1
Human, Debbie
1
Human-Van Eck, Debbie
1
Kidd, Martin
1
Lecat, Benoît
1
Loggerenberg, Marthinus J. C. van
1
Pelet, Jean-Eric
1
Pelser, Theuns
1
Schmidt, Holger J.
1
Steenkamp, Pieter
1
Taieb, Basma
1
Van der Spuy, Tiaan
1
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Journal of euromarketing
2
Journal of retailing and consumer services
2
Acta oeconomica : periodical of the Hungarian Academy of Sciences
1
European business review
1
International business and economics research journal
1
International journal of emerging markets
1
International review on public and non-profit marketing
1
Journal of business-to-business marketing
1
Journal of consumer behaviour
1
Journal of marketing communications
1
Journal of nonprofit & public sector marketing
1
Journal of transnational management : the official journal of the International Management Development Association
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Service business
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ECONIS (ZBW)
15
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1
The influence of value on loyalty in the supermarket industry
Terblanche, Nic S.
- In:
Acta oeconomica : periodical of the Hungarian Academy …
63
(
2013
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10009760069
Saved in:
2
The relationship between store performance and store managers perceptions of their customer services
Terblanche, Nic S.
- In:
Journal of euromarketing
23
(
2014
)
4
,
pp. 5-18
Persistent link: https://www.econbiz.de/10010497686
Saved in:
3
Measuring word-of-mouth activity after a service encounter : are we measuring what customers communicate?
Terblanche, Nic S.
- In:
Service business
10
(
2016
)
2
,
pp. 283-299
Persistent link: https://www.econbiz.de/10011722297
Saved in:
4
Revisiting the supermarket in-store customer shopping experience
Terblanche, Nic S.
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 48-59
Persistent link: https://www.econbiz.de/10011801738
Saved in:
5
Measuring the impact of branded alcohol advertising and price on brand versus segment consumption
Terblanche-Smit, Marlize
;
Du Preez, Ronel
;
Van der …
- In:
International business and economics research journal
13
(
2014
)
6
,
pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037
Saved in:
6
Servbrand framework : a business-to-business services brand equity framework
Steenkamp, Pieter
;
Herbst, Frederick Jacobus
;
De …
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10012196334
Saved in:
7
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
Saved in:
8
The effectiveness of sustainability social marketing use of fear and guilt appeals to influence the behavioural intention of millennials
Breda, Lise van
;
Terblanche-Smit, Marlize
;
Pelser, Theuns
- In:
European business review
35
(
2023
)
2
,
pp. 202-222
Persistent link: https://www.econbiz.de/10013545956
Saved in:
9
Measuring consumer ethnocentrism in a developing context : an assessment of the reliability, validity and dimensionality of the CETSCALE
Pentz, Chris
;
Terblanche, Nic S.
;
Boshoff, Christo
- In:
Journal of transnational management : the official …
18
(
2013
)
3
,
pp. 204-218
Persistent link: https://www.econbiz.de/10010199985
Saved in:
10
Who receives what? : the influence of the donation magnitude and donation recipient in cause-related marketing
Human, Debbie
;
Terblanche, Nic S.
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
2
,
pp. 141-160
Persistent link: https://www.econbiz.de/10009565775
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