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Consumer behaviour
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106
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52
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43
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41
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41
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37
Marketingmanagement
37
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Shankar, Venkatesh
28
Lilien, Gary L.
10
Roberts, John H.
10
Pan, Xing
5
Ratchford, Brian T.
4
Roberts, John
4
Grewal, Rajdeep
3
Hada, Mahima
3
Narang, Unnati
3
Rizley, Ross
3
Ailawadi, Kusum L.
2
Burton, Suzan
2
Danaher, Peter J.
2
De Bruyn, Arnaud
2
Donthu, Naveen
2
Gauri, Dinesh K.
2
Huizingh, Eelko
2
Inman, J. Jeffrey
2
Inman, Jeffrey
2
Kushwaha, Tarun
2
Liechty, John C.
2
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2
Mantrala, Murali K.
2
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2
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2
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2
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2
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1
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1
Bart, Yakov
1
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Beauchamp, J. P.
1
Beauchamp, Jonathan Pierre
1
Berry, Leonard L.
1
Brady, Michael
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
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4
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4
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4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Department circular / US Department of Agriculture
2
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Marketing in a digital world
1
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1
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1
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1
Shopper marketing and the role of in-store marketing
1
Staff paper / Department of Applied Economics and Management, Cornell University
1
The economics of the Internet and E-commerce
1
The economics of the Internet and e-commerce
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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The effect of experience on customer satisfaction
Burton, Suzan
;
Sheather, Simon J.
;
Roberts, John H.
-
1995
Persistent link: https://www.econbiz.de/10000917677
Saved in:
2
An exploratory approach to study the effect of disconfirmation on customer satisfaction
Burton, Suzan
;
Sheather, Simon J.
;
Roberts, John H.
-
1997
Persistent link: https://www.econbiz.de/10000956070
Saved in:
3
Electronic home shopping : role of consumer perceptions and congruence in consideration set formation
Roberts, John H.
;
Morrison, Pamela D.
-
1996
Persistent link: https://www.econbiz.de/10000939872
Saved in:
4
Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice
Roberts, John H.
- In:
Management science : journal of the Institute for …
34
(
1988
)
2
,
pp. 167-185
Persistent link: https://www.econbiz.de/10001057279
Saved in:
5
Development and testing of a model of consideration set formation
Roberts, John H.
;
Lattin, James M.
-
1990
Persistent link: https://www.econbiz.de/10000846750
Saved in:
6
Applying a dynamic model of consumer choice to guide brand development at Jetstar Airways
Danaher, Peter J.
;
Roberts, John H.
;
Roberts, Ken
; …
- In:
Marketing science
30
(
2011
)
4
,
pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
Saved in:
7
Consumer learning of new binary attribute importance accounting for priors, bias, and order effects
Chylinski, Mathew B.
;
Roberts, John H.
;
Hardie, Bruce G S.
- In:
Marketing science
31
(
2012
)
4
,
pp. 549-566
Persistent link: https://www.econbiz.de/10009614333
Saved in:
8
Incorporating emotions into evaluation and choice models : application to Kmart Australia
Roberts, Ken
;
Roberts, John H.
;
Danaher, Peter J.
; …
- In:
Marketing science
34
(
2015
)
6
,
pp. 815-824
Persistent link: https://www.econbiz.de/10011410002
Saved in:
9
The role of expectations on consumer interpretation of new information
Tan, Lina
;
Roberts, John H.
;
Morrison, Pamela D.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
3
,
pp. 569-615
Persistent link: https://www.econbiz.de/10011707273
Saved in:
10
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
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