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A consumer perspective of green event performance

von der Heidt, Tania; Firmin, Rose - 2009

This paper looks at the under-researched area of assessing organisational green performance and its drivers from the consumer’s point of view. Drawing on the green literature, a model is advanced in which certain environmental attitudes held by consumers drive or restrain the performance...

Persistent link: https://www.econbiz.de/10009475187

A Double Edged Sword: Understanding Vanity Across Cultures

Durvasula, Srinivas; Lysonski, Steven - 2008

-nationally and by gender) as well as social and business implications with vanity. Design/methodology/approach ? Key research …

Persistent link: https://www.econbiz.de/10009484483

Determinants of loyalty programmes and their impact on store patronage

Kolte, Ashutosh; Veer, Nitin; Mahajan, Yogesh; Siggia, Dario - In: Journal of Asia Business Studies 17 (2023) 5, pp. 911-926

Persistent link: https://www.econbiz.de/10014432773

Systematic review and bibliometric analysis of the relationship between social identity theory and purchase intention in the past, present, and future

Tuong-Vi Thi Tran; Minh-Tri Ha; Quang Nhut Ho; Nhu Ty Nguyen - In: Journal for global business advancement : JGBA 15 (2022) 6, pp. 782-813

Persistent link: https://www.econbiz.de/10014375420

Misdirected effort : Thorstein Veblen's critique of advertising

Plotkin, Sidney - In: Journal of historical research in marketing 6 (2014) 4, pp. 501-522

Persistent link: https://www.econbiz.de/10010434539

Web of things : readiness and applications from a business and consumer perspective

Sedgeman, Peter; Zuo, Yanjun - In: International journal of business information systems : … 18 (2015) 3, pp. 321-337

Persistent link: https://www.econbiz.de/10011327234

Pester power : comparison between China and India

Chaudhary, Monica - In: International journal of business innovation and research 15 (2018) 2, pp. 173-187

Persistent link: https://www.econbiz.de/10011954017

Brand religiosity : an epistemological analysis of the formation of social anti-structure through the development of distinct brand sub-culture

Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Society and business review 12 (2017) 1, pp. 20-32

Persistent link: https://www.econbiz.de/10011690815

An analysis of business’ acceptance of internet banking: an integration of e-trust to the TAM

Ben Mansour, Kaouther - In: The journal of business & industrial marketing 31 (2016) 8, pp. 982-994

Persistent link: https://www.econbiz.de/10011596935

Exploring customer attachment behaviour to sustain the retail industry in Malaysia

Rozita Naina Mohamed; Halimahton Borhan - In: World journal of entrepreneurship, management and … 10 (2014) 1, pp. 69-76

Persistent link: https://www.econbiz.de/10010493044