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~subject:"Consumer behaviour"
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Consumer behaviour
Theorie
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Fildes, Robert
5
Teunter, Ruud H.
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Hu, Tun-i
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Kourentzes, Nikolaos
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Ma, Shaohui
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1
Robertson, Alastair H.
1
Schaer, Oliver
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Profitability of price promotions if stockpiling increases consumption
Teunter, Linda
(
contributor
);
Teunter, Ruud H.
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001969471
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2
Online marketing : when to offer a refund for advanced sales
Wu, Meng
;
Teunter, Ruud H.
;
Zhu, Stuart X.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 471-491
Persistent link: https://www.econbiz.de/10012134273
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3
A behavioural model of the adoption and use of new telecommunications media : the effects of communication scenarios and media product/service attributes
Hu, Tun-i
;
Fildes, Robert
-
2010
Persistent link: https://www.econbiz.de/10008904404
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4
Segmental new-product diffusion of residential broadband services
Robertson, Alastair
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003367550
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5
Consumer decision making, E-commerce and perceived risks
Soopramanien, Didier G. R.
;
Fildes, Robert
;
Robertson, …
- In:
Applied economics
39
(
2007
)
16/18
,
pp. 2159-2166
Persistent link: https://www.econbiz.de/10003589756
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6
A retail store SKU promotions optimization model for category multi-period profit maximization
Ma, Shaohui
;
Fildes, Robert
- In:
European journal of operational research : EJOR
260
(
2017
)
2
,
pp. 680-692
Persistent link: https://www.econbiz.de/10011699095
Saved in:
7
Demand forecasting with user-generated online information
Schaer, Oliver
;
Kourentzes, Nikolaos
;
Fildes, Robert
- In:
International journal of forecasting
35
(
2019
)
1
,
pp. 197-212
Persistent link: https://www.econbiz.de/10012300604
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