Demand forecasting with user-generated online information
Oliver Schaer, Nikolaos Kourentzes, Robert Fildes
| Year of publication: |
2019
|
|---|---|
| Authors: | Schaer, Oliver ; Kourentzes, Nikolaos ; Fildes, Robert |
| Published in: |
International journal of forecasting. - Amsterdam [u.a.] : Elsevier, ISSN 0169-2070, ZDB-ID 283943-X. - Vol. 35.2019, 1, p. 197-212
|
| Subject: | Electronic word-of-mouth | Google trends | Leading indicators | Product life-cycle | Search traffic | Social media | Social Web | Social web | Virales Marketing | Viral marketing | Prognoseverfahren | Forecasting model | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Internet | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Wirtschaftsindikator | Economic indicator |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijforecast.2018.03.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012300604