A sales forecasting model for consumer products based on the influence of online word-of-mouth
Ching-Chin Chern; Chih-Ping Wei; Fang-Yi Shen; Yu-Neng Fan
| Year of publication: |
2015
|
|---|---|
| Authors: | Chern, Ching-Chin ; Wei, Chih-Ping ; Shen, Fang-Yi ; Fan, Yu-Neng |
| Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863-X. - Vol. 13.2015, 3, p. 445-473
|
| Subject: | Electronic word-of-mouth | Online review | Sales forecast | Text mining | Time series data | Virales Marketing | Viral marketing | Prognoseverfahren | Forecasting model | Absatz | Sales | Social Web | Social web | Online-Handel | Online retailing | Zeitreihenanalyse | Time series analysis | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011373606