Introduction to the special issue on data analytics for marketing intelligence
Ching-Chin Chern; Anthony J. T. Lee; Chih-Ping Wei
| Year of publication: |
2015
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|---|---|
| Authors: | Chern, Ching-Chin ; Lee, Anthony J. T. ; Wei, Chih-Ping |
| Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863-X. - Vol. 13.2015, 3, p. 399-402
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| Subject: | Marktforschung | Market research | Marketing | Marketingmanagement | Marketing management | Data Analytics | Data analytics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011373614