The past decade has witnessed increased commercial use of data obtained unobtrusively from large‐scale geodemographic (GD) systems. However, consumer researchers have paid little attention to the potential of geodemography. Capitalizes on the fact that geodemography and Warnerian social class...

Academic research has paid more attention to formation and management of business relationships than to their dissolution. For example, not much is known about the extent to which dissolution intentions are predictive of actual dissolution, and whether certainty with which these intentions are...