The unrealized value of incentivized eWOM recommendations
John Kim, Gillian Naylor, Eugene Sivadas, Vijayan Sugumaran
| Year of publication: |
September 2016
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|---|---|
| Authors: | Kim, John ; Naylor, Gillian ; Sivadas, Eugene ; Sugumaran, Vijayan |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 27.2016, 3, p. 411-421
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| Subject: | Saying is believing effect | Incentivized eWOM | Managing/manipulating online reviews | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Personalisierung | Personalization | Social Web | Social web | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-015-9360-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011537257