Open source CRM software selection using the analytic hierarchy process
Year of publication: |
2014
|
---|---|
Authors: | Lee, Young-chan ; Tang, Nguyen-hanh ; Sugumaran, Vijayan |
Published in: |
Information systems management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1058-0530, ZDB-ID 1076391-0. - Vol. 31.2014, 1, p. 2-20
|
Subject: | open source software | customer relationship management (CRM) | open source CRM | analytic hierarchy process (AHP) | sensitivity analysis | Open Source | Open source | AHP-Verfahren | AHP approach | Beziehungsmarketing | Relationship marketing | Software | Softwareentwicklung | Software development |
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