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Encouraging brand attachment on consumer behaviour : Pet-friendly tourism segment

Alves, Helena Margarida; Sousa, Bruno; Carvalho, Aida; … - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 8 (2022) 2, pp. 16-24

Persistent link: https://www.econbiz.de/10013532283

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Factors influencing touristic consumer behaviour

Santos, Vasco; Ramos, Paulo; Sousa, Bruno; Almeida, Nuno; … - In: Journal of organizational change management 35 (2022) 3, pp. 409-429

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Impact of health tourism visitor experiences on behavioral intention

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Encouraging Brand Attachment on Consumer Behaviour : Pet-Friendly Tourism Segment

Alves, Helena Margarida; Sousa, Bruno; Carvalho, Aida; … - 2023

Purpose: The aim of this paper is to study the factors that influence consumer behaviour through brand attachment, in the pet-friendly segment in Portugal. Pet-friendly tourism has stood out as a very recognized and valid tourism and marketing segment, growing worldwide, urging the complex...

Persistent link: https://www.econbiz.de/10014348754