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What we do know and don't know about marketing communications on mature consumers

Yannopoulou, Natalia; Manika, Danae; Koblarp Chandrasapth; … - In: European journal of marketing 57 (2023) 8, pp. 1969-1995

Persistent link: https://www.econbiz.de/10014342188

Handbook of developments in consumer behaviour

Wells, Victoria K. (ed.) - 2012

pt. 1. Consumer culture -- pt. 2. Consumers in context -- pt. 3. Connsumer impulsivity, compulsiveness and beyond -- pt. 4. Neuroscience and consumer choice -- pt. 5. Consumer behaviour in evolutionary perspective.

Persistent link: https://www.econbiz.de/10011851093

Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour

Carrigan, Marylyn (ed.); Wells, Victoria K. (ed.); … - 2023

"Presenting a contemporary reflection on ethical and sustainable consumption, this insightful Research Handbook explores the challenges and complexities of living an ethical and sustainable life, and for the researchers who study them. Featuring cutting-edge, multidisciplinary research from...

Persistent link: https://www.econbiz.de/10014287416

Pandemic-driven consumer behaviour : a foraging exploration

Wells, Victoria K.; Carrigan, Marylyn; Athwal, Navdeep - In: Marketing theory 23 (2023) 4, pp. 631-659

Persistent link: https://www.econbiz.de/10014631368

Foraging : an ecology model of consumer behaviour?

Wells, Victoria K. - In: Marketing theory 12 (2012) 2, pp. 117-136

Persistent link: https://www.econbiz.de/10009571623

Behavioural psychology, marketing and consumer behaviour : a literature review and future research agenda

Wells, Victoria K. - In: Journal of marketing management : MM 30 (2014) 11/12, pp. 1119-1158

Persistent link: https://www.econbiz.de/10010433930

Compensatory consumption and consumer compromises : a state-of-the-art review

Koles, Bernadett; Wells, Victoria; Tadajewski, Mark - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 96-133

Persistent link: https://www.econbiz.de/10011883328

Special issue: research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research

Wells, Victoria (ed.); Martin, Drew (ed.) - 2017

Persistent link: https://www.econbiz.de/10011753458

Editorial: Research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research

Wells, Victoria; Martin, Drew - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 873-877

Persistent link: https://www.econbiz.de/10011753459

"It’s us, you know, there’s a feeling of community" : exploring notions of community in a consumer co-operative

Wells, Victoria; Ellis, Nick; Slack, Richard; Moufahim, Mona - In: Journal of business ethics : JOBE 158 (2019) 3, pp. 617-635

Persistent link: https://www.econbiz.de/10012058500