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~subject:"Consumer behaviour"
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Consumer behaviour
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Biscaia, Rui
23
Yoshida, Masayuki
8
Ross, Stephen
5
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4
Correia, Abel
3
Doyle, Jason P.
3
Su, Yiran
3
Arai, Akiko
2
Baker, Bradley J.
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Holthoff, Lisa Carola
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Kim, Yu Kyoum
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Nakazawa, Makoto
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Rosado, António
2
Ross, Stephen F.
2
Szymanski, Stefan
2
Weimar, Daniel
2
Agyemang, Kwame
1
Agyemang, Kwame J. A.
1
Baumeister, Roy F.
1
Bredikhina, Nataliya
1
Brito-Costa, Sonia
1
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Journal of sport management : the official journal of the North American Society of Sport Management
8
European Sport management quarterly : ESMQ
6
International journal of sports marketing & sponsorship
5
Sport management review
2
International journal of consumer studies
1
International journal of sport management and marketing : IJSMM
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Journal of consumer behaviour
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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28
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1
Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
2
Investigating the role of fan club membership on perceptions of team brand equity in football
Biscaia, Rui
;
Ross, Stephen
;
Yoshida, Masayuki
; …
- In:
Sport management review
19
(
2016
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10011475580
Saved in:
3
The role of service quality and ticket pricing on satisfaction and behavioural intention within professional football
Biscaia, Rui
;
Correia, Abel
;
Yoshida, Masayuki
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
4
,
pp. 301-325
Persistent link: https://www.econbiz.de/10010195352
Saved in:
4
A model bridging team brand experience and sponsorship brand experience
Biscaia, Rui
;
Trail, Galen
;
Ross, Stephen
;
Yoshida, Masayuki
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 380-399
Persistent link: https://www.econbiz.de/10011821792
Saved in:
5
Conceptualization and measurement of fan engagement : empirical evidence from a professional sport context
Yoshida, Masayuki
;
Gordon, Brian
;
Nakazawa, Makoto
; …
- In:
Journal of sport management : the official journal of …
28
(
2014
)
4
,
pp. 399-417
Persistent link: https://www.econbiz.de/10010393252
Saved in:
6
No more "good" intentions : purchase behaviors in sponsorship
Zaharia, Noni
;
Biscaia, Rui
;
Gray, Dianna P.
;
Stotlar, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011489239
Saved in:
7
A conceptual framework to understand the creation of athlete brand and its implications
Hasaan, Ali
;
Kerem, Katri
;
Biscaia, Rui
;
Agyemang, …
- In:
International journal of sport management and marketing …
18
(
2018
)
3
,
pp. 169-198
Persistent link: https://www.econbiz.de/10011884695
Saved in:
8
Conceptualising and measuring fan identity using stakeholder theory
Biscaia, Rui
;
Hedlund, David P.
;
Dickson, Geoff
; …
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
4
,
pp. 459-481
Persistent link: https://www.econbiz.de/10011915271
Saved in:
9
A bright spot for a small league : social media performance in a football league without a COVID-19 lockdown
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
3
,
pp. 421-442
Persistent link: https://www.econbiz.de/10012549512
Saved in:
10
Understanding online event experience : the importance of communication, engagement and interaction
Kharouf, Husni
;
Biscaia, Rui
;
Garcia-Perez, Alexeis
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
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