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Slicing, dicing, spicing, and pricing : factors influencing purchase and consumption of fresh potatoes

Dukeshire, Steven; McPherson, Mark; Veitch, Scott; … - In: Journal of food products marketing 22 (2016) 2, pp. 240-257

Persistent link: https://www.econbiz.de/10011561226

China : celebrity endorsement within the Chinese beauty industry ; views from Beijing's female consumers

McPherson, Mark; Li, Xiang - In: Marketing management in Asia, (pp. 33-50). 2013

Persistent link: https://www.econbiz.de/10009659660

Nguyen, Nga; Priporas, Constantinos Vasilios; … - In: Journal of business research : JBR 169 (2023), pp. 1-20

Persistent link: https://www.econbiz.de/10014468555

Satisfaction/dissatisfaction and choice tactic refinement for potatoes

MacPherson, Mark; Dukeshire, Steven; Wang‐Pruski, Gefu; … - In: Qualitative Market Research: An International Journal 15 (2012) 3, pp. 309-327

Purpose – The North American fresh potato market has been in decline for over ten years, yet little consumer research has penetrated beyond the factors influencing the purchase decision. The purpose of this study is to provide a deeper understanding of the purchase decision for the fresh...

Persistent link: https://www.econbiz.de/10014987298

Globavores, localfors, and locavores : how Canadians perceive local food

Dukeshire, Steven; Mendoza, Julio; Masakure, Oliver; … - In: Food markets : consumer perceptions, government …, (pp. 13-44). 2016

Persistent link: https://www.econbiz.de/10011565427