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The principles of Islamic marketing

Alserhan, Baker Ahmad - 2011

Persistent link: https://www.econbiz.de/10009233663

The principles of Islamic marketing

Alserhan, Baker Ahmad - 2015 - Second Edition

Persistent link: https://www.econbiz.de/10011378369

The principles of Islamic marketing

Alserhan, Baker Ahmad - 2016 - 2nd ed.

Persistent link: https://www.econbiz.de/10013183216

Research on Islamic Business Concepts : Proceedings of the 13th Global Islamic Marketing Conference, October 2022

Ramadani, Veland (ed.); Ahmad Alserhan, Bakr Bin (ed.); … - Global Islamic Marketing Conference <13., 2022, Istanbul> - 2023

Is Customer Perceived Value Impact on Bank Products Loyalty in Bangladesh? Investigate the Intervening Role of Satisfaction -- Corporate Entrepreneurship and Organizational Success: Strategic Flexibility as a Mediator in the Jordanian Pharmaceutical Industry -- Bridging Maqasid Al-Shariah and...

Persistent link: https://www.econbiz.de/10014415136

Measuring luxury brand consumption and female consumers' religiosity in the UAE

Alserhan, Baker Ahmad; Bataineh, Mohammad Khair; … - In: Journal of developmental entrepreneurship : JDE ; a … 19 (2014) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10010396016

Expressing herself through brands : the Arab woman's perspective

Alserhan, Baker Ahmad; Halkias, Daphne; Wood … - In: Journal of research in marketing and entrepreneurship : JRME 17 (2015) 1, pp. 36-53

Persistent link: https://www.econbiz.de/10011418400

Awareness towards Halal pharmaceuticals : an analysis of pharmacists' views

Alserhan, Baker Ahmad; Bayirli, Mehmet; Zakzouk, Fida - In: International journal of Islamic marketing and branding 5 (2020) 1, pp. 43-57

Persistent link: https://www.econbiz.de/10012284844

Factors affecting Muslim consumers' intention to purchase halal products : a comparative study in North Macedonia, Kosovo and Jordan

Zeqiri, Jusuf; Alserhan, Baker Ahmad; Al-Shboul, Moh'd Anwer - In: International journal of islamic marketing and branding 4 (2019) 2, pp. 167-181

Persistent link: https://www.econbiz.de/10012209128

Into the Shark tank : an exploratory analysis of pharmapreneurial motivation and intention in Jordan

Ayesh, Osama Mohammad; Zeqiri, Jusuf; Gleason, Kimberly; … - In: International journal of pharmaceutical and healthcare … 17 (2023) 4, pp. 517-538

Persistent link: https://www.econbiz.de/10014461506

Strategic Islamic Marketing : A Roadmap for Engaging Muslim Consumers

Alserhan, Baker Ahmad (ed.); Ramadani, Veland (ed.); … - 2022

An Introduction to Strategic Islamic Marketing -- Halal Industry: Threats and Barriers -- Halal Industry: Threats and Barriers -- Does the Non-Muslim Segment Matter in Strategic Islamic Marketing? A Literary Insight with Practical Implications -- Developing an Islamic Corporate Culture -- Small...

Persistent link: https://www.econbiz.de/10013270890