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~subject:"Consumer behaviour"
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Consumer behaviour
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Zaefarian, Ghasem
4
Henneberg, Stephan
3
Bortoluzzo, Adriana Bruscato
2
Kadile, Vita
2
Leischnig, Alexander
2
Naudé, Peter
2
Ramos, Carla
2
Abbasi, Faramarz
1
Claro, Danny Pimentel
1
Gretz, Richard T.
1
Heitmann, Mark
1
Herrmann, Andreas
1
Landwehr, Jan Rüdiger
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Malshe, Ashwin
1
Minami, Adriana Luri
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Morgan, Robert E.
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Journal of business research : JBR
3
Industrial marketing management : the international journal for industrial and high-tech firms
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European journal of marketing
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Psychology & marketing
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ECONIS (ZBW)
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Consumer decision making and variety of offerings : the effect of attribute alignability
Herrmann, Andreas
;
Heitmann, Mark
;
Morgan, Robert E.
; …
- In:
Psychology & marketing
26
(
2009
)
4
,
pp. 333-358
Persistent link: https://www.econbiz.de/10003835533
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2
Rejoinder to "endogeneity bias in marketing research : problem, causes and remedies"
Gretz, Richard T.
;
Malshe, Ashwin
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 57-62
Persistent link: https://www.econbiz.de/10012004160
Saved in:
3
Endogeneity bias in marketing research : problem, causes and remedies
Zaefarian, Ghasem
;
Kadile, Vita
;
Henneberg, Stephan
; …
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 39-46
Persistent link: https://www.econbiz.de/10011774960
Saved in:
4
Relationship learning and international customer involvement in new product design : the moderating roles of customer dependence and cultural distance
Najafi-Tavani, Zhaleh
;
Mousavi, Sahar
;
Zaefarian, Ghasem
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 42-58
Persistent link: https://www.econbiz.de/10012417088
Saved in:
5
When customer involvement hinders/promotes product innovation performance : the concurrent effect of relationship quality and role ambiguity
Najafi-Tavani, Saeed
;
Zaefarian, Ghasem
;
Robson, Matthew J.
- In:
Journal of business research : JBR
145
(
2022
),
pp. 130-143
Persistent link: https://www.econbiz.de/10013197888
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6
Sharing economy versus collaborative consumption : what drives consumers in the new forms of exchange?
Minami, Adriana Luri
;
Ramos, Carla
;
Bortoluzzo, Adriana …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 124-137
Persistent link: https://www.econbiz.de/10012494514
Saved in:
7
Multichannel relational communication strategy : does one-sized strategy fit all customers?
Ramos, Carla
;
Bortoluzzo, Adriana Bruscato
;
Claro, …
- In:
European journal of marketing
58
(
2024
)
4
,
pp. 952-985
Persistent link: https://www.econbiz.de/10015047349
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