Consumer decision making and variety of offerings : the effect of attribute alignability
Andreas Herrmann; Mark Heitmann; Robert Morgan; Stephan C. Henneberg; Jan Landwehr
| Year of publication: |
2009
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|---|---|
| Authors: | Herrmann, Andreas ; Heitmann, Mark ; Morgan, Robert E. ; Henneberg, Stephan ; Landwehr, Jan Rüdiger |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 26.2009, 4, p. 333-358
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| Subject: | Produktdifferenzierung | Product differentiation | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003835533