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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
67
Advertising effects
64
Werbewirkung
64
Belgium
49
Advertising
47
Werbung
45
Belgien
41
Brand management
23
Markenführung
23
Marketing management
19
Marketingmanagement
19
Brand image
18
Internet marketing
18
Online-Marketing
18
Markenimage
17
Fernsehwerbung
15
Television advertising
15
Product Placement
14
Product placement
14
Emotion
12
Brand
10
Markenartikel
10
Marketing
10
Psychology of advertising
10
Social Web
10
Social web
10
Viral marketing
10
Virales Marketing
10
Werbepsychologie
10
Children
9
Target group
9
Zielgruppe
9
Automotive market
8
Kfz-Markt
8
Kinder
8
Theorie
8
Ethics
7
International marketing
7
Online retailing
7
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Online availability
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Undetermined
33
Free
2
CC license
1
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Article
64
Book / Working Paper
5
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Article in journal
57
Aufsatz in Zeitschrift
57
Aufsatz im Buch
5
Book section
5
Arbeitspapier
2
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
Working Paper
2
Collection of articles of several authors
1
Sammelwerk
1
research-article
1
review-article
1
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Language
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English
69
Author
All
Pelsmacker, Patrick de
58
Dens, Nathalie
39
Moons, Ingrid
8
Geuens, Maggie
7
Purnawirawan, Nathalia
6
Verhellen, Yann
5
Al-Issa, Nermain
4
Avramova, Yana R.
4
Barbarossa, Camilla
4
Buzeta, Cristian
3
De Meulenaer, Sarah
3
Janssens, Wim
3
Carrigan, Marylyn
2
Cornelis, Erlinde
2
De Cannière, Marie Hélène
2
De Keyzer, Freya
2
De Pelsmacker, Patrick
2
Eisend, Martin
2
Goos, Peter
2
Kolomiiets, Alona
2
Kwiatek, Piotr
2
Maison, Dominika
2
Pfiffelmann, Jean
2
Pham, Michel T.
2
Roosens, Bram
2
Soulez, Sébastien
2
Aleksandrovs, Leonids
1
Ali, Omar
1
Bont, Cees J. P. M. de
1
Cauberghe, Verolien
1
Cauberghe, Veroline
1
Charry, Karine
1
Daems, Kristien
1
De Houwer, Jan
1
Driesen, Liesbeth
1
Eelen, Jiska
1
Geuens, M.
1
Lievens, Annouk
1
Lopes, Ana Isabel
1
Malthouse, Edward C.
1
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Institution
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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International journal of advertising : the quarterly review of marketing communications
7
Journal of business research : JBR
4
Journal of electronic commerce research : JECR
4
The journal of brand management : an international journal
4
International journal of advertising : the review of marketing communications
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International Marketing Review
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of Islamic marketing
2
Journal of business ethics : JOBE
2
New directions in international advertising research
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Cogent business & management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic commerce research
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of innovation management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of marketing management : MM
1
Journal of service management
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Marketing letters : a journal of research in marketing
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Sustainable consumption, ecology and fair trade
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Tourism management : research, policies, practice
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
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ECONIS (ZBW)
67
Other ZBW resources
2
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The perceived usefulness of online review sets : the role of balance and presentation order
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 177-190)
.
2012
Persistent link: https://www.econbiz.de/10009748100
Saved in:
2
Balance and sequence in online reviews : how perceived usefulness affects attitudes and intentions
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 244-255
Persistent link: https://www.econbiz.de/10009631544
Saved in:
3
Balance and sequence in online reviews : the wrap effect
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
2
,
pp. 71-98
Persistent link: https://www.econbiz.de/10009718634
Saved in:
4
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
5
"We(b)care" : how review set balance moderates the appropriate response strategy to negative online reviews
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Purnawirawan, …
- In:
Journal of service management
26
(
2015
)
3
,
pp. 486-515
Persistent link: https://www.econbiz.de/10011389108
Saved in:
6
A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
Saved in:
7
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
8
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
9
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
10
Consumer attitudes and recall for advertisements for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003910935
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