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Efficient methods for sampling responses from large-scale qualitative data

Singh, Surendra N.; Hillmer, Steven C.; Wang, Ze - In: Marketing science 30 (2011) 3, pp. 532-549

Persistent link: https://www.econbiz.de/10009160775

Efficient Methods for Sampling Responses from Large-Scale Qualitative Data

Singh, Surendra N. - 2016

The World Wide Web contains a vast corpus of consumer-generated content that holds invaluable insights for improving the product and service offerings of firms. Yet the typical method for extracting diagnostic information from online content—text mining—has limitations. As a starting point,...

Persistent link: https://www.econbiz.de/10012994132

Consumer responses toward symmetric versus asymmetric facial expression emojis

Hewage, Ganga S. Urumutta; Liu, Yue; Wang, Ze; Mao, Huifang - In: Marketing letters : a journal of research in marketing 32 (2021) 2, pp. 219-230

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Partial refunds as a strategic price commitment device in advance selling in a service industry

Zhang, Zelin; Lim, Weishi; Cui, Haitao; Wang, Ze - In: European journal of operational research : EJOR 291 (2021) 3, pp. 1062-1074

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The effects of guilt and sadness on sugar consumption

Lefebvre, Sarah; Hasford, Jonathan; Wang, Ze - In: Journal of business research : JBR 100 (2019), pp. 130-138

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The odd-ending price justification effect : the influence of price-endings on hedonic and utilitarian consumption

Choi, Jungsil; Li, Yexin Jessica; Rangan, Priyamvadha; … - In: Journal of the Academy of Marketing Science 42 (2014) 5, pp. 545-557

Persistent link: https://www.econbiz.de/10010417555

Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand

Mishra, Sanjay; Singh, Surendra N.; Fang, Xiang; Yin, … - In: The journal of product & brand management 26 (2017) 2, pp. 159-176

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Opposites attract : impact of background color on effectiveness of emotional charity appeals

Choi, Jungsil; Li, Yexin Jessica; Rangan, Priyamvadha; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 644-660

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Unveiling stars : how graphical displays of online consumer ratings affect consumer perception and judgment

Mousavi, Javad; Singh, Surendra N.; Chatterjee, Promothesh - In: Journal of marketing research 61 (2024) 2, pp. 225-247

Persistent link: https://www.econbiz.de/10014584191

Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions

Attari, Amin; Chatterjee, Promothesh; Singh, Surendra N. - In: Journal of business research : JBR 143 (2022), pp. 366-374

Persistent link: https://www.econbiz.de/10013194546