Similar Search Results

An extension of UTAUT model for Palestine e-commerce

Musleh, Jumana S. A.; Govindan Marthandan; Aziz, Nusrate - In: International journal of electronic business 12 (2015) 1, pp. 95-115

Persistent link: https://www.econbiz.de/10011458116

What drives Malaysian m‐commerce adoption? An empirical analysis

Tsu Wei, Toh; Marthandan, Govindan; Yee‐Loong Chong, Alain - In: Industrial Management & Data Systems 109 (2009) 3, pp. 370-388

Purpose – This study aims to empirically examine the factors that affect the consumer intention to use (IU) mobile commerce (m‐commerce) in Malaysia. The five factors examined in this study are perceived usefulness (PU), perceived ease‐of‐use (PEOU), social influence (SI), perceived cost...

Persistent link: https://www.econbiz.de/10014824165

Non-Muslim consumers' perception toward purchasing halal food products in Malaysia

Ahasanul Haque; Abdullah Sarwar; Farzana Yasmin; Arun … - In: Journal of Islamic marketing : JIMA 6 (2015) 1, pp. 133-147

Persistent link: https://www.econbiz.de/10010505193

Does brand personality and perceived product quality play a major role in mobile phone consumers' switching behaviour?

Nikhashemi, S. R.; Naser Valaei; Arun Kumar Tarofder - In: Global business review 18 (2017) 3, pp. 108-127

Persistent link: https://www.econbiz.de/10011745486

The mediating influence of service failure explanation on customer repurchase intention through customers satisfaction

Arun Kumar Tarofder; Nikhashemi, Seyed Rajab; Azam, S. … - In: International journal of quality and service sciences 8 (2016) 4, pp. 516-535

Persistent link: https://www.econbiz.de/10011641344

Characteristics of social media non-adopters : lessons learned

Arun Kumar Tarofder; S. M. Ferdous Azam; Ali, Azrin - In: The marketing review 18 (2018) 2, pp. 131-148

Persistent link: https://www.econbiz.de/10011961538

The anatomy of non-Muslim consumers' halal fashion buying behaviour : a quantitative approach

Arun Kumar Tarofder; Umme Salma Sultana; Raisal Ismail; … - In: Journal of Islamic marketing 13 (2022) 8, pp. 1763-1785

Persistent link: https://www.econbiz.de/10013279073