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Cause-related marketing in pandemic context : the effects of cause-brand fit and cause-brand alliance on customer-based legitimacy and reputation
Castellano, Sylvaine; Khelladi, Insaf; Sorio, Rossella; … - In: Business ethics, the environment & responsibility 32 (2023), pp. 196-211
Persistent link: https://www.econbiz.de/10014365827
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Designing a measurement scale for e-reputation
Dutot, Vincent; Castellano, Sylvaine - In: Corporate reputation review : an international journal 18 (2015) 4, pp. 294-313
Persistent link: https://www.econbiz.de/10011474401
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When reputation goes on-line : challenges of e-reputation defining, understanding and measuring e-reputation
Castellano, Sylvaine (ed.); Dutot, Vincent (ed.) - 2017
Persistent link: https://www.econbiz.de/10011657531
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Investigating the influence of e-word-of-mouth on e-reputation
Castellano, Sylvaine; Dutot, Vincent - In: International studies of management and organization 47 (2017) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10011657579
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Why do people buy virtual clothes?
Khelladi, Insaf; Lejealle, Catherine; Vessal, Saeedeh Rezaee - In: Journal of consumer behaviour 23 (2024) 3, pp. 1389-1405
Persistent link: https://www.econbiz.de/10014575881
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When cause familiarity leads to positive attitudes toward brands in a cause-brand alliance : a cross-cultural study during the COVID-19 pandemic
Vessal, Saeedeh Rezaee; Partouche, Judith; Khelladi, Insaf - In: International marketing review 40 (2023) 5, pp. 1245-1262
Persistent link: https://www.econbiz.de/10014470118