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Has advertising lost its meaning? : views of UK and US millennials : review

Laurie, Sally; Mortimer, Kathleen; Beard, Fred K. - In: Journal of promotion management : innovations in … 25 (2019) 6, pp. 765-782

Persistent link: https://www.econbiz.de/10012179064

Integrating advertising theories with conceptual models of services advertising

Mortimer, Kathleen - In: Journal of Services Marketing 16 (2002) 5, pp. 460-468

This paper examines two fields of research, services advertising theory and advertising theory. These two areas would seem to be obvious stable‐mates, yet an overview of the literature identifies very little commonality. The paper explores the reasons for this disparity and proposes that the...

Persistent link: https://www.econbiz.de/10014904949

Consumer information search and credence services : implications for service providers

Mortimer, Kathleen; Pressey, Andrew - In: The journal of services marketing 27 (2013) 1, pp. 49-58

Persistent link: https://www.econbiz.de/10009723104

Identifying entrepreneurs through risk taking behaviour : illegal downloading

Pascoe, Kate; Mortimer, Kathleen - In: Journal of research in marketing and entrepreneurship : JRME 16 (2014) 2, pp. 183-199

Persistent link: https://www.econbiz.de/10010465742

Cultural perspectives on advertising perceptions and brand trustworthiness

Danbury, Annie; Palazzo, Maria; Mortimer, Kathleen; … - In: Analyzing the cultural diversity of consumers in the …, (pp. 207-226). 2015

Persistent link: https://www.econbiz.de/10011396929