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Dear Mr Chocolate : Constructing a typology of contextualized chocolate consumption experiences through qualitative diary research

Zarantonello, Lia; Luomala, Harri T. - In: Qualitative Market Research: An International Journal 14 (2011) 1, pp. 55-82

Purpose – This paper aims to advance theory‐building in the area of food consumption research, by exploring how consumers experience chocolate consumption in different contexts and by viewing these inductive findings in the light of the relevant existing body of knowledge....

Persistent link: https://www.econbiz.de/10014987260

Dear Mr Chocolate : constructing a typology of contextualized chocolate consumption experiences through qualitative diary research

Zarantonello, Lia; Luomala, Harri T. - In: Qualitative market research : an international journal 14 (2011) 1, pp. 55-82

Persistent link: https://www.econbiz.de/10008858055

A literature review of consumer-based brand scales

Zarantonello, Lia - In: Handbook on brand and experience management, (pp. 188-218). 2008

Persistent link: https://www.econbiz.de/10003789040

Mood-regulation and shopping

Luomala, Harri T. - 1996

Persistent link: https://www.econbiz.de/10000944731

The role of mood in consumer behavior : conceptual issues

Luomala, Harri T. - 1993

Persistent link: https://www.econbiz.de/10000855632

Wear your pants out and be happy! : clothing consumption curtailment and consumer subjective well-being

Vesterinen, Essi; Lee, Michael S. W.; Luomala, Harri T. - In: Journal of macromarketing 44 (2024) 4, pp. 742-760

Persistent link: https://www.econbiz.de/10015165358

Exploring consumers' product-specific colour meanings

Kauppinen-Räisänen, Hannele; Luomala, Harri T. - In: Qualitative market research : an international journal 13 (2010) 3, pp. 287-308

Persistent link: https://www.econbiz.de/10008901316

Consumers' experience of food products : effects of value activation and price cues

Lehtola, Katariina; Luomala, Harri T.; … - In: Journal of customer behaviour 7 (2008) 1, pp. 19-29

Persistent link: https://www.econbiz.de/10003721688

Perceived health and taste ambivalence in food consumption

Luomala, Harri T.; Jokitalo, Maijastiina; Karhu, Hannu; … - In: The journal of consumer marketing 32 (2015) 4, pp. 290-301

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Male-male status signaling through favoring organic foods : is the signaler perceived and treated as a friend or a foe?

Puska, Petteri; Kurki, Sami; Lähdesmäki, Merja; … - In: Psychology & marketing 33 (2016) 10, pp. 843-855

Persistent link: https://www.econbiz.de/10011595465