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Comparing the antecedents of boycotts and buycotts : mediating role of self-esteem on subjective well-being and the moderating effects of materialism
Özer, Mehmet; Özer, Alper; Koçak, Akın - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 17/18, pp. 1873-1906
Persistent link: https://www.econbiz.de/10014234259
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The impact of brand positivity on the relationship between corporate image and consumers' attitudes toward brand extension in service businesses
Çifci, Sertaç; Koçak, Akın; Autere, Vesa - In: Corporate reputation review : an international journal 15 (2012) 2, pp. 105-118
Persistent link: https://www.econbiz.de/10009554681
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Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet; Özer, Alper; Ekinci, Yuksel; Koçak, Akın - In: Psychology & marketing 39 (2022) 12, pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
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Identification and emotional attachment in higher education : antecedents and consequences
Özer, Mehmet; Özer, Alper; Koçak, Akın - In: Journal of marketing for higher education 33 (2023) 2, pp. 264-288
Persistent link: https://www.econbiz.de/10014419321