The impact of brand positivity on the relationship between corporate image and consumers' attitudes toward brand extension in service businesses
Sertaç Çifci; Akın Koçak; Vesa Autere
| Year of publication: |
2012
|
|---|---|
| Authors: | Çifci, Sertaç ; Koçak, Akın ; Autere, Vesa |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 15.2012, 2, p. 105-118
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Firmenimage | Corporate reputation | Markenführung | Brand management | Markentransfer | Brand extension | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009554681