Does brand concept mapping determine destination brand associations and image?
Sertaç Çifci, Arnold Japutra, Yuksel Ekinci, and Sianne Gordon-Wilson
| Year of publication: |
2022
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|---|---|
| Authors: | Çifci, Sertaç ; Japutra, Arnold ; Ekinci, Yuksel ; Gordon-Wilson, Sianne |
| Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - [Elmsford, NY] : Cognizant Communication Corporation, ISSN 1943-3999, ZDB-ID 2267000-2. - Vol. 27.2022, 4, p. 515-528
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| Subject: | Brand associations | Brand concept mapping | Brand association strength | Tourists | Tourism destinations | Markenführung | Brand management | Markenimage | Brand image | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3727/108354222X16479671274081 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013552590