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NewLux Brand Relationship scale : capturing the scope of mass-consumed luxury brand relationships
Nobre, Helena; Simões, Cláudia - In: Journal of business research : JBR 102 (2019), pp. 328-338
Persistent link: https://www.econbiz.de/10012104021
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Corporate responsibility, sustainability and markets : how ethical organisations and consumers shape markets
Simões, Cláudia (ed.); Stancu, Alin (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10012595592
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Corporate Responsibility, Sustainability and Markets : How Ethical Organisations and Consumers Shape Markets
Simões, Cláudia (ed.); Stancu, Alin (ed.);  … - 2022
Chapter 1: Perspectives on Corporate Responsibility, Sustainability and Markets -- Part I: Markets and Society -- Chapter 2: Consumers’ value systems in the consumption of sustainable groceries: an intercultural study -- Chapter 3: Sustainability and omnichannel strategies in the Italian wine...
Persistent link: https://www.econbiz.de/10012814674
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Customer experience journeys : loyalty loops versus involvement spirals
Siebert, Anton; Gopaldas, Ahir; Lindridge, Andrew; … - In: Journal of marketing 84 (2020) 4, pp. 45-66
Persistent link: https://www.econbiz.de/10012231616