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Implicit measures of consumer cognition : a review

Dimofte, Claudiu V. - In: Psychology & marketing 27 (2010) 10, pp. 921-937

Persistent link: https://www.econbiz.de/10008903163

Consumer responses to false information : is believability necessary for persuasion?

Dimofte, Claudiu V.; Yalch, Richard F. - In: Applying social cognition to consumer-focused strategy …, (pp. 281-296). 2005

Persistent link: https://www.econbiz.de/10003113344

Cognitive and affective reactions of US consumers to global brands

Dimofte, Claudiu V.; Johansson, Johny K.; Ronkainen, … - In: Journal of international marketing 16 (2008) 4, pp. 113-135

Persistent link: https://www.econbiz.de/10003813593

Scale-dependent automatic shifts in brand evaluation standards

Dimofte, Claudiu V.; Johansson, Johny K. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 158-170

Persistent link: https://www.econbiz.de/10003860494

A social identity perspective on aspirational advertising : implicit threats to collective self-esteem and strategies to overcome them

Dimofte, Claudiu V.; Goodstein, Ronald Charles; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 416-430

Persistent link: https://www.econbiz.de/10011344198

Consumer psychology in a social media world

Dimofte, Claudiu V. (ed.); Haugtvedt, Curtis P. (ed.); … - 2016

Persistent link: https://www.econbiz.de/10011570462

Global brands in the United States : how consumer ethnicity mediates the global brand effect

Dimofte, Claudiu V.; Johansson, Johny K.; Bagozzi, … - In: Journal of international marketing 18 (2010) 3, pp. 81-106

Persistent link: https://www.econbiz.de/10008658032

The role of frequency of experience with a product category and temporal orientation in self-referent advertising

Dimofte, Claudiu V.; Yalch, Richard F. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 343-354

Persistent link: https://www.econbiz.de/10008658284

Consumer psychology in a social media world

Dimofte, Claudiu V. (contributor); … - 2016

pt. 1. Consumer engagement with social media -- pt. 2. Branding and advertising issues in social media -- pt. 3. Measurement and interpretation issues in social media -- pt. 4. Public policy issues in social and digital media.

Persistent link: https://www.econbiz.de/10013181876

Making the wait worthwhile : experiments on the effect of queueing on consumption

Ülkü, Sezer; Hydock, Chris; Cui, Shiliang - In: Management science : journal of the Institute for … 66 (2020) 3, pp. 1149-1171

Persistent link: https://www.econbiz.de/10012234563