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The impact of decoys and background information on consumers' preferences and decision making

Scarpi, Daniele - In: The international review of retail, distribution and … 18 (2008) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10003733228

A construal-level approach to hedonic and utilitarian shopping orientation

Scarpi, Daniele - In: Marketing letters : a journal of research in marketing 32 (2021) 2, pp. 261-271

Persistent link: https://www.econbiz.de/10012548492

Hedonism, utilitarianism, and consumer behavior : exploring the consequences of customer orientation

Scarpi, Daniele - 2020

Persistent link: https://www.econbiz.de/10012211721

The importance of engagement in brand heritage advertising : how feeling close to a brand can increase willingness to pay more

Scarpi, Daniele - In: Journal of advertising research 61 (2021) 3, pp. 334-345

Persistent link: https://www.econbiz.de/10012656854

Exploring user reactions to luxury brand videos on YouTube : a comparative study of influencers and brand-official channels

Colladon, Andrea Fronzetti; Matarazzo, Michela; … - In: International journal of advertising : the review of … 43 (2024) 7, pp. 1172-1194

Persistent link: https://www.econbiz.de/10015194147

Fake news, real problems for brands : the impact of content truthfulness and source credibility on consumers' behavioral intentions toward the advertised brands

Visentin, Marco; Pizzi, Gabriele; Pichierri, Marco - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 99-112

Persistent link: https://www.econbiz.de/10011998011

Tell me a story about yourself : the words of shopping experience and self-satisfaction

Petruzzellis, Luca; Colladon, Andrea Fronzetti; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-7

Persistent link: https://www.econbiz.de/10012665904

Bridging who they are with who they thought they'd be : the effects of Gen Zers' subjective well-being on their boycott responses to online and offline unethical situations

Tuan, Annamaria; Visentin, Marco; Di Domenico, Giandomenico - In: Journal of interactive marketing 58 (2023) 2/3, pp. 248-267

Persistent link: https://www.econbiz.de/10014252961

Fashion stores between fun and usefulness

Scarpi, Daniele - In: Journal of Fashion Marketing and Management: An … 10 (2006) 1, pp. 7-24

Purpose – The purpose of this paper is to analyse the relation between hedonic/utilitarian shopping behaviour and a number of key variables, such as store loyalty, perceived value, purchase frequency, money spent, price consciousness, age and gender. The paper aims to provide useful managerial...

Persistent link: https://www.econbiz.de/10014867912

Shopping for fun or shopping to buy : is it different online and offline?

Scarpi, Daniele; Pizzi, Gabriele; Visentink, Marco - In: Journal of retailing and consumer services 21 (2014) 3, pp. 258-267

Persistent link: https://www.econbiz.de/10010348760