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Investigating attitudes toward three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)
Bianchi, Constanza; Pike, Steven; Lings, Ian - In: Tourism management : research, policies, practice 42 (2014), pp. 215-223
Persistent link: https://www.econbiz.de/10010355145
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The role of customer gratitude in making relationship marketing investments successful
Fazal-e-Hasan, Syed Muhammad; Lings, Ian; Neale, Larry; … - In: Journal of retailing and consumer services 21 (2014) 5, pp. 788-796
Persistent link: https://www.econbiz.de/10010407223
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The role that cognition plays in attitude formation : an alternative model for the determinants of attitude
Huang, Chih-hsuan; Beatson, Amanda; Lings, Ian - In: Journal of management research 7 (2015) 3, pp. 85-101
Persistent link: https://www.econbiz.de/10010514428
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Understanding consumers' decisions to adopt technology-enabled transformative services
Schuster, Lisa; Drennan, Judy; Lings, Ian - In: The service industries journal 35 (2015) 15/16, pp. 846-864
Persistent link: https://www.econbiz.de/10011416848
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Brand signalling : an antecedent of employee brand understanding
Karanges, Emma; Johnston, Kim A.; Lings, Ian; Beatson, … - In: The journal of brand management : an international journal 25 (2018) 3, pp. 235-249
Persistent link: https://www.econbiz.de/10011884938
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Where do consumers draw the line? : factors informing perceptions and justifications of deviant consumer behaviour
Dootson, Paula; Johnston, Kim A.; Beatson, Amanda; … - In: Journal of marketing management : MM 32 (2016) 7/8, pp. 750-776
Persistent link: https://www.econbiz.de/10011577369
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Individual difference factors related to anthropomorphic tendency
Letheren, Kate; Kuhn, Kerri-Ann L.; Lings, Ian; Pope, … - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 973-1002
Persistent link: https://www.econbiz.de/10011529743
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Deterring deviant consumer behaviour : when "it's wrong, don't do it" doesn't work
Dootson, Paula; Lings, Ian; Beatson, Amanda; Johnston, … - In: Journal of marketing management : MM 33 (2017) 15/16, pp. 1355-1383
Persistent link: https://www.econbiz.de/10011850416
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The effects of customer-centric marketing and revenue management on travelers' choices
Mathies, Christine; Gudergan, Siegfried P.; Wang, Paul - In: Journal of travel research : a quarterly publication of … 52 (2013) 4, pp. 479-493
Persistent link: https://www.econbiz.de/10009767229
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The role of fairness in modelling customer choice
Mathies, Christine; Gudergan, Siegfried P. - In: Australasian marketing journal 19 (2011) 1, pp. 22-29
Persistent link: https://www.econbiz.de/10008908989