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Self-extension, brand community, and user innovation
Antorini, Yun Mi; Muñiz, Albert M. - In: The Routledge companion to identity and consumption, (pp. 283-291). 2013
Persistent link: https://www.econbiz.de/10009700277
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The brick testament : religiosity among the adult fans of Lego
Muñiz, Albert M.; Antorini, Yun Mi; Schau, Hope Jensen - In: The Routledge companion to digital consumption, (pp. 308-316). 2013
Persistent link: https://www.econbiz.de/10009690723
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Innovative brand community members and their willingness to share ideas with companies
Nørskov, Sladjana; Antorini, Yun Mi; Jensen, Morten Berg - In: International journal of innovation management 20 (2016) 6, pp. 1650046-1-25
Persistent link: https://www.econbiz.de/10011603849
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Collective brand relationships
O'Guinn, Thomas C.; Muñiz, Albert M. - In: Handbook of brand relationships, (pp. 173-194). 2009
Persistent link: https://www.econbiz.de/10003915585
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Marketing communications in a world of consumption and brand communities
Muñiz, Albert M.; O'Guinn, Thomas C. - In: Marketing communication : new approaches, technologies, …, (pp. 63-85). 2005
Persistent link: https://www.econbiz.de/10003247642
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Co-constructing institutions one brick at a time : appropriation and deliberation on LEGO ideas
Muñiz, Albert M.; Taillard, Marie - In: The Routledge companion to consumer behavior, (pp. 422-441). 2020
Persistent link: https://www.econbiz.de/10012316196