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Brand heritage and its impact on corporate reputation : corporate roots as a vision for the future

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The perceived value of brand heritage and brand luxury : managing the effect on brand strength

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Managing the value of luxury : the effect of brand luxury perception on brand strength

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Customer insights that drive innovative social enterprises

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To manipulate, or not to manipulate : the naïve beliefs of the simple application of persuasion techniques

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When more information means less consumer acceptance of innovative food technologies

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