To manipulate, or not to manipulate : the naïve beliefs of the simple application of persuasion techniques
Sascha Langner, Steffen Schmidt, Sebastian Fritz, Nadine Hennigs, and Klaus-Peter Wiedmann
| Year of publication: |
2016
|
|---|---|
| Authors: | Langner, Sascha ; Schmidt, Steffen ; Fritz, Sebastian ; Hennigs, Nadine ; Wiedmann, Klaus-Peter |
| Published in: |
Consumer psychology in a social media world. - New York : Routledge, Taylor & Francis Group, ISBN 978-0-7656-4694-1. - 2016, p. 187-201
|
| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011586456