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A marketingeszközök alkalmazás...
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Gyulavári, Tamás
5
Syahrivar, Jhanghiz
3
Chairy, Chairy
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Kenesei, Zsófia
2
Bali, Zsofia
1
Dörnyei, Krisztina R.
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Dörnyei, Krisztina Rita
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Gaczek, Piotr
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Hermawan, Syafira Alyfania
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Hofmeister-Tóth, Ágnes
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Juwono, Ignatius Darma
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Kolos, Krisztina
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Asia Pacific journal of marketing and logistics
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International journal of consumer studies
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International journal of retail and distribution management
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Journal of economics and business research
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Market : review for marketing theory and practice
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Service business
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ECONIS (ZBW)
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1
The role of employee affective delivery and customer perceived control in service recovery
Kenesei, Zsófia
;
Kolos, Krisztina
- In:
Market : review for marketing theory and practice
30
(
2018
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10011994699
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2
Overcompensation as a service recovery strategy : the financial aspect of customers' extra effort
Kenesei, Zsófia
;
Bali, Zsofia
- In:
Service business
14
(
2020
)
2
,
pp. 187-216
Persistent link: https://www.econbiz.de/10012304224
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3
Antecedents of loyalty for food products - investigating the effects of subjective constructs
Gyulavári, Tamás
;
Dörnyei, Krisztina Rita
- In:
Journal of economics and business research
18
(
2012
)
2
,
pp. 43-58
Persistent link: https://www.econbiz.de/10009709069
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4
Why do not you read the label? : an integrated framework of consumer label information search
Dörnyei, Krisztina R.
;
Gyulavári, Tamás
- In:
International journal of consumer studies
40
(
2016
)
1
,
pp. 92-100
Persistent link: https://www.econbiz.de/10011539802
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5
Pay to play in freemium mobile games : a compensatory mechanism
Syahrivar, Jhanghiz
;
Chairy, Chairy
;
Juwono, Ignatius Darma
- In:
International journal of retail and distribution management
50
(
2022
)
1
,
pp. 117-134
Persistent link: https://www.econbiz.de/10012798310
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6
The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers
Simay, Attila Endre
;
Wei, Yuling
;
Gyulavári, Tamás
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1569-1598
Persistent link: https://www.econbiz.de/10014315790
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7
Religious compensatory consumption in the Islamic context : the mediating roles of religious social control and religious guilt
Syahrivar, Jhanghiz
;
Hermawan, Syafira Alyfania
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
4
,
pp. 739-758
Persistent link: https://www.econbiz.de/10013163372
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