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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
24
India
21
Indien
20
Beziehungsmarketing
10
Relationship marketing
10
Erfolgsfaktor
8
Success factor
8
E-commerce
7
Einzelhandel
7
Electronic Commerce
7
Retail trade
7
Beschaffung
6
Customer satisfaction
6
Internet marketing
6
Kundenzufriedenheit
6
Online-Marketing
6
Procurement
6
Brand management
5
Coronavirus
5
E-procurement
5
Elektronische Beschaffung
5
Markenführung
5
Online retailing
5
Online-Handel
5
Project management
5
Projektmanagement
5
Brand image
4
CPEOR
4
Confidence
4
Customer integration
4
Information technology
4
Informationstechnik
4
Kundenintegration
4
Markenimage
4
Public contract
4
Purchase intention
4
Vertrauen
4
Öffentlicher Auftrag
4
Bibliometrics
3
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Undetermined
17
Free
1
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Article
23
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
20
Aufsatz in Zeitschrift
20
Aufsatz im Buch
3
Book section
3
Language
All
English
24
Author
All
Gupta, Ashish
21
Tandon, Anushree
6
Bhattacharya, Saptarshi
4
Sharma, Rajendra Prasad
4
Tripathi, Vibhuti
4
Kumar, Jitender
3
Sahu, Ganesh P.
3
Mishra, Vaibhav
2
Singh, Naveen Kumar
2
Tewary, Tavishi
2
Akhtar, Asif
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Almotairi, Mohammad
1
Baabdullah, Abdullah Mohammed
1
Chauhan, Shilpa
1
Dhir, Amandeep
1
Dixit, Sweta
1
El Ammari, Anis
1
Gupta, Somya
1
Kaur, Puneet
1
Kesharwani, Ankit
1
Khandelwal, Utkal
1
Kumar, Ajay
1
Maheshwari, Prateek
1
Maurya, Alka
1
Melese, Esubalew
1
Munjal, Priyanka
1
Pandey, Dharen Kumar
1
Pandey, Shivendra
1
Rana, Nripendra P.
1
Roy, Souvik
1
Sahu, G. P.
1
Shanker, Ravi
1
Tripathi, Vikas
1
Virk, Nirmaljeet Kaur
1
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Published in...
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
International journal of business innovation and research
2
Journal of retailing and consumer services
2
Vision : the journal of business perspective
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific journal of marketing and logistics
1
Global business review
1
Integrating new technologies in international business : opportunities and challenges
1
International journal of Indian culture and business management
1
International journal of economics and business research : IJEBR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management practice : IJMP
1
International journal of quality and service sciences
1
Journal of Asia Business Studies
1
Journal of consumer marketing
1
Journal of internet commerce
1
Research in international business and finance
1
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ECONIS (ZBW)
24
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24
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1
Exploring reelationship marketing dimensions and their effect on customer loyalty : a study of Indian mobile telecom market
Gupta, Ashish
;
Sahu, G. P.
- In:
International journal of business innovation and research
9
(
2015
)
4
,
pp. 375-395
Persistent link: https://www.econbiz.de/10011545293
Saved in:
2
Social media marketing and purchase behavior of millennials : a systematic literature review
Kumar, Jitender
;
Dixit, Sweta
;
Maurya, Alka
;
Gupta, Ashish
- In:
Integrating new technologies in international business …
,
(pp. 281-291)
.
2022
Persistent link: https://www.econbiz.de/10014382896
Saved in:
3
Managing shopping experience through mall attractiveness dimensions : an experience of Indian metro cities
Tandon, Anushree
;
Gupta, Ashish
;
Tripathi, Vibhuti
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 634-649
Persistent link: https://www.econbiz.de/10011622671
Saved in:
4
The viability of benefit segmentation in Tier-II cities of India : identifying benefits sought by Indian customers
Tandon, Anushree
;
Gupta, Ashish
;
Tripathi, Vibhuti
- In:
International journal of business innovation and research
10
(
2016
)
4
,
pp. 501-518
Persistent link: https://www.econbiz.de/10011646558
Saved in:
5
Branding for bottom of the pyramid : a case of branded footwear consumer in Indian rural setting
Gupta, Ashish
;
Tandon, Anushree
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 255-272)
.
2018
Persistent link: https://www.econbiz.de/10011825173
Saved in:
6
Country-of-origin and online retailing ethics : the mediating role of trust and satisfaction on purchase intention
Bhattacharya, Saptarshi
;
Sharma, Rajendra Prasad
; …
-
2024
Persistent link: https://www.econbiz.de/10015376220
Saved in:
7
Influence of cartoon characters on generation alpha in purchase decisions
Gupta, Ashish
;
Kumar, Jitender
;
Tewary, Tavishi
;
Virk, …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10013367881
Saved in:
8
Customer experience in digital banking : a review and future research directions
Chauhan, Shilpa
;
Akhtar, Asif
;
Gupta, Ashish
- In:
International journal of quality and service sciences
14
(
2022
)
2
,
pp. 311-348
Persistent link: https://www.econbiz.de/10013330620
Saved in:
9
Young consumer engagement at the bottom of pyramid: applying S-O-R framework in e-commerce context
Gupta, Ashish
;
Kumar, Ajay
;
Melese, Esubalew
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 786-806
Persistent link: https://www.econbiz.de/10014507569
Saved in:
10
Modelling drivers and outcomes of fashion and apparel social media brand communities engagement
Munjal, Priyanka
;
Shanker, Ravi
;
Gupta, Ashish
; …
- In:
International journal of management practice : IJMP
16
(
2023
)
1
,
pp. 59-88
Persistent link: https://www.econbiz.de/10014315777
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