We study a monopolistic firm which introduces two product versions sequentially in two periods. We analyze and compare the firm's decisions on the innovation level of the new version, the production quantities and prices of both versions, and the associated profit in four settings: when the...

Environmental and energy independence concerns lead to government subsidies for electric vehicles (EVs). Operational decisions for a government are i) to incentivize EV ownership by a direct consumer subsidy, a station subsidy that reduces charging inconvenience, or by both subsidies; and ii) to...

Frequent product introductions emphasize the importance of product rollover strategies. With single rollover, when a new product is introduced, the old product is phased out from the market. With dual rollover, the old product remains in the market together with the new product. We study the...

In the Online-to-Offline (O2O) ecommerce model, one challenge facing the online business is to predict customers' future purchases towards each product or subcategory of products, and consequently, coordinate the large amount of offline businesses involved. The main obstacle in doing that...

An upward line extension is a new, improved product within an existing product category for the high-end market. Many manufacturers pursue line-extension strategies, but they carry risks due to uncertain consumer taste, the internal competition between products (represented by the firm's...