Seeks to connect the reader to the scope and majesty of Freud's vision. Most chapters focus on one of his key texts before discussing the topics more widely in relation to other authors and to consumer research. Explanations by Melanie Klein, Jacques Lacan and Ren(c)♭ Girard, among others are...

This text is designed specifically for those students taking Consumer Behaviour modules at undergraduate or postgraduate level on a marketing or business/management degree. The text provides a challenging and interesting book which addresses the imbalance in traditional consumer behaviour...

Purpose The purpose of this study is to investigate narcissism in relation to consumer identity projects. Narcissism is rarely the focus of consumer culture studies, though it resonates with theories of individualistic, consumption-driven identities, and is argued to be a pervasive social trend...