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Product choice and the improtance of aesthetic design given the emotion-laden trade-off between sustainability and functional performance

Luchs, Michael G.; Brower, Jacob; Chitturi, Ravindra - In: The journal of product innovation management : an … 29 (2012) 6, pp. 903-916

Persistent link: https://www.econbiz.de/10010219634

Digital leapfrogs : how technology is reshaping consumer markets in India

Mahajan, Vijay - 2022

Persistent link: https://www.econbiz.de/10014022591

A conjoint analysis-based procedure to measure reservation price and to optimally price product bundles/ Georg Wuebker and Vijay Mahajan

Wuebker, Georg; Mahajan, Vijay - In: Optimal bundling : marketing strategies for improving …, (pp. 157-174). 1999

Persistent link: https://www.econbiz.de/10001425122

Buyers' evaluations of mixed bundling strategies in price-promoted markets

Wuebker, Georg; Mahajan, Vijay; Yadav, Manjit S. - In: Optimal bundling : marketing strategies for improving …, (pp. 195-208). 1999

Persistent link: https://www.econbiz.de/10001425129

Den arabischen Konsumenten verstehen

Mahajan, Vijay - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 9, pp. 66-73

Persistent link: https://www.econbiz.de/10009783393

Understanding the Arab consumer : a growing middle class that yearns for progress and modernity has no interest in abandoning its religious traditions

Mahajan, Vijay - In: Harvard business review : HBR 91 (2013) 5, pp. 128-133

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Delight by design : the role of hedonic versus utilitarian benefits

Chitturi, Ravindra; Raghunathan, Rajagopal; Mahajan, Vijay - In: Journal of marketing 72 (2008) 3, pp. 48-63

Persistent link: https://www.econbiz.de/10003709042

Product bundling or reserved product pricing? : price discrimination with myopic and strategic consumers

Prasad, Ashutosh; Venkatesh, R.; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 1-8

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Marketing self-improvement programs for self-signaling consumers

Schaefer, Richard; Rao, Raghunath Singh; Mahajan, Vijay - In: Marketing science 37 (2018) 6, pp. 912-929

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The Arab World Unbound : Tapping into the Power of 350 Million Consumers

Mahajan, Vijay - 2012

An expert's guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's...

Persistent link: https://www.econbiz.de/10011827433