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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
48
Social Web
27
Social web
27
Einzelhandel
23
Retail trade
23
Brand management
20
E-commerce
20
Electronic Commerce
20
Markenführung
20
Online-Marketing
19
Internet marketing
18
Online retailing
18
Online-Handel
18
Kaufentscheidung
12
New product development
12
Produktentwicklung
12
Purchase decision
12
Bibliometrics
11
Bibliometrie
11
Branchenentwicklung
11
Handelsmarke
11
Sector development
11
Welt
11
World
11
Marketing
9
Spain
9
Spanien
9
Markenpolitik
8
Brand
7
Customer satisfaction
7
Digitalisierung
7
Digitization
7
Holiday behaviour
7
Kundenzufriedenheit
7
Markenartikel
7
Marketing management
7
Marketingmanagement
7
Motivation
7
Store brand
7
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Online availability
All
Undetermined
31
Free
3
Type of publication
All
Article
29
Book / Working Paper
19
Type of publication (narrower categories)
All
Article in journal
27
Aufsatz in Zeitschrift
27
Konferenzschrift
10
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
4
Sammelwerk
4
Conference paper
2
Conference proceedings
2
Konferenzbeitrag
2
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Language
All
English
48
Author
All
Martínez-López, Francisco J.
43
Gázquez-Abad, Juan Carlos
28
Esteban-Millat, Irene
7
Rejón-Guardia, Francisco
6
Anaya-Sánchez, Rafael
5
Rodríguez-Ardura, Inma
5
Feng, Changyuan
3
Li, Yangchun
3
Molinillo, Sebastian
3
Mondéjar-Jiménez, Juan Antonio
3
Sethuraman, Raj
3
Ailawadi, Kusum L.
2
Martinez, Luis F.
2
Pla-García, Cintia
2
Ruiz-Real, José Luis
2
Yagüe Guillén, María Jésus
2
Barrales-Molina, Vanesa
1
Breugelmans, Els
1
Brown, James
1
Brown, James R.
1
Brüggemann, Philipp
1
Cabal-Cruz, Claudia C.
1
Casillas, Jorge
1
Chernev, Alexander
1
D'Alessandro, Steven
1
Fernández Giordano, Marisel
1
Gielens, Katrijn
1
Gijsbrecht, Els
1
Ieva, Marco
1
Liébana-Cabanillas, Francisco
1
Lopez-Lopez, David
1
Luna, David
1
Luna, Paula
1
Luna-Nevarez, Cuauhtemoc
1
López-López, David
1
Miles, Morgan P.
1
Muralidharan, Sidharth
1
Rodríguez-Ardura, Imma
1
Roggeveen, Anne
1
Roggeveen, Anne L.
1
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Institution
All
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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Published in...
All
Springer Proceedings in Business and Economics
14
Journal of retailing and consumer services
7
SpringerLink / Bücher
5
International journal of business environment : IJBE
4
Springer eBook Collection
4
Handbook of strategic e-business management
2
Journal of business research : JBR
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
E-business issues, challenges and opportunities for SMEs : driving competitiveness
1
Electronic commerce research and applications
1
Food Science and Technology
1
Food science and technology
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of retail & distribution management
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of marketing management : MM
1
Journal of organizational computing and electronic commerce
1
Journal of retailing
1
Novinka
1
Psychology & marketing
1
Service business
1
Springer eBook Collection / Business and Management
1
Springer eBooks / Business and Management
1
Springer proceedings in business and economics
1
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Source
All
ECONIS (ZBW)
48
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48
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1
The pervasive influence of electronic word of mouth (eWOM) on today's social consumer
Rejón-Guardia, Francisco
;
Martínez-López, Francisco J.
- In:
Handbook of strategic e-business management
,
(pp. 821-839)
.
2014
Persistent link: https://www.econbiz.de/10010234600
Saved in:
2
The concept of flow in online consumer behavior
Esteban-Millat, Irene
;
Martínez-López, Francisco J.
; …
- In:
Handbook of strategic e-business management
,
(pp. 371-402)
.
2014
Persistent link: https://www.econbiz.de/10010234041
Saved in:
3
Olive-oil purchase behaviour : culture and food habits
Gázquez-Abad, Juan Carlos
-
2010
Persistent link: https://www.econbiz.de/10008702931
Saved in:
4
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
5
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
6
Increasing a brand's competitive clout : the role of market share, consumer preference, and price sensitivity
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 71-99
Persistent link: https://www.econbiz.de/10011438590
Saved in:
7
Advances in national brand and private label marketing : fourth international conference, 2017
Martínez-López, Francisco J.
(
ed.
); …
-
International Conference on Research on National Brand …
-
2017
Persistent link: https://www.econbiz.de/10011664011
Saved in:
8
The role of consumers' attitudes in estimating consumer response to assortment composition : evidence from Spain
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 782-807
Persistent link: https://www.econbiz.de/10011775713
Saved in:
9
Hedonic motivations in online consumption behaviour
Martínez-López, Francisco J.
;
Pla-García, Cintia
; …
- In:
International journal of business environment : IJBE
8
(
2016
)
2
,
pp. 121-151
Persistent link: https://www.econbiz.de/10011624590
Saved in:
10
The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 340-348
Persistent link: https://www.econbiz.de/10011629448
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