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Florack, Arnd; Keller, Johannes; Palcu, Johanna - In: Journal of economic psychology : research in economic … 38 (2013), pp. 127-137

Persistent link: https://www.econbiz.de/10010235668

A Dual-Step and Dual-Process Model of Advertising Effects: Implications for Reducing the Negative Impact of Advertising on Children's Consumption Behaviour

Büttner, Oliver; Florack, Arnd; Serfas, Benjamin - In: Journal of Consumer Policy 37 (2014) 2, pp. 161-182

Children are important targets of advertising campaigns from companies. However, children have been found to be particularly vulnerable to negative effects of advertising, and protecting children from these effects is an important task of consumer policy. Two important aspects have to be...

Persistent link: https://www.econbiz.de/10010988649

Regulatory focus and consumer information processing

Florack, Arnd; Scarabis, Martin; Gosejohann, Stefanie - In: Applying social cognition to consumer-focused strategy …, (pp. 235-263). 2005

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Regulatory focus and reliance on implicit preferences in consumption contexts

Florack, Arnd; Friese, Malte; Scarabis, Martin - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 193-204

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Neural correlates of impulsive buying tendencies during perception of product packaging

Hubert, Marco; Hubert, Anita Mirja; Florack, Arnd; … - In: Psychology & marketing 30 (2013) 10, pp. 861-873

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Shopping orientation and mindsets : how motivation influences consumer information processing during shopping

Büttner, Oliver B.; Florack, Arnd; Göritz, Anja - In: Psychology & marketing 30 (2013) 9, pp. 779-793

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Shopping orientation as a stable consumer disposition and its influence on consumers' evaluations of retailer communication

Büttner, Oliver B.; Florack, Arnd; Göritz, Anja - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1026-1045

Persistent link: https://www.econbiz.de/10010388098

A dual-step and dual-process model of advertising effects : implications for reducing the negative impact of advertising on Children's consumption behaviour

Büttner, Oliver B.; Florack, Arnd; Serfas, Benjamin G. - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 161-182

Persistent link: https://www.econbiz.de/10010479079

How to present donations : the moderating role of numeracy in cause-related marketing

Kleber, Janet; Florack, Arnd; Chladek, Anja - In: The journal of consumer marketing 33 (2016) 3, pp. 153-161

Persistent link: https://www.econbiz.de/10011523176

How shopping orientation influences the effectiveness of monetary and nonmonetary promotions

Büttner, Oliver B.; Florack, Arnd; Göritz, Anja - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 170-189

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