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Consumer behaviour
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European journal of innovation management
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Handbook of qualitative research methods in marketing
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ECONIS (ZBW)
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The combined effect of customer perceptions about a salesperson’s adaptive selling and selling orientation on customer trust in the salesperson : a contingency perspective
Guenzi, Paolo
;
DeLuca, Luigi M.
;
Spiro, Rosann L.
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 553-564
Persistent link: https://www.econbiz.de/10011496728
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2
Marketing strategy decision making in new product development : direct effects and moderation by market information time sensitivity and analyzability
Durmusoglu, Serdar S.
;
Atuahene-Gima, Kwaku
;
Calantone, …
- In:
European journal of innovation management
26
(
2023
)
6
,
pp. 1619-1648
Persistent link: https://www.econbiz.de/10014500573
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3
Writing it up, writing it down: being reflexive in accounts of consumer behavior
Joy, Annamma
;
Sherry, John F.
;
Troilo, Gabriele
; …
- In:
Handbook of qualitative research methods in marketing
,
(pp. 345-360)
.
2006
Persistent link: https://www.econbiz.de/10003446324
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