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~subject:"Consumer behaviour"
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Consumer behaviour
Innovationsmanagement
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Innovation
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New product development
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Technischer Fortschritt
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Technologiepolitik
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Großbritannien
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Packaging
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Verpackung
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new product development
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Trott, Paul
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Ford, Nicholas
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Ozdemir, Sena
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Simms, Chris
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Journal of financial services marketing : JFSM
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Journal of marketing management : MM
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ECONIS (ZBW)
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Exploring the adoption of a service innovation : a study of Internet banking adopters and non-adopters
Ozdemir, Sena
;
Trott, Paul
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
4
,
pp. 284-299
Persistent link: https://www.econbiz.de/10003820579
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2
Exploring the impact of packaging interactions on quality of life among older consumers
Ford, Nicholas
;
Trott, Paul
;
Simms, Chris
- In:
Journal of marketing management : MM
32
(
2016
)
3/4
,
pp. 275-312
Persistent link: https://www.econbiz.de/10011545626
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