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A recurring issue in the discourse about choice modelling is the role of consideration sets. Many scholars have proposed that consumers will follow a twostage decision process. This paper argues that in spatial choice contexts the role of the consideration set may largely depend on the decision...
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Purpose – Marketers are increasingly aware of ethnic subgroups as segments to target with customized offers. This paper aims to investigate the role of ethnic‐related outlet attributes in determining the attractiveness of mainstream and ethnic service outlets to ethnic consumers....
Persistent link: https://www.econbiz.de/10014722918
Purpose Several studies have shown that superstitious beliefs, such as beliefs in “lucky” product attributes, influence consumer purchase behaviour. Still, little is known about how social influence, in particular mere social presence, impacts consumer superstition-related purchase...
Persistent link: https://www.econbiz.de/10014723590
Purpose This paper aims to first investigate how unit pricing affects consumers’ grocery purchase decisions and perceptions of the shopping task’s information load. The second goal is to test how time pressure enhances the behavioural and perceptual effects of displaying unit prices....
Persistent link: https://www.econbiz.de/10014723691
Proposes the use of integrated conjoint experiments to measure perceived service quality. It also demonstrates the process of modelling the hierarchical relations between operationally defined service attributes, strategically relevant service dimensions, and overall preference for banks or...
Persistent link: https://www.econbiz.de/10014759712
The role of channels and their management in the eBusiness era is becoming increasingly important to customer relationship management. Traditional use of the application portfolio approach has been concerned with providing an appropriate basis for making investment decisions about IT...
Persistent link: https://www.econbiz.de/10014987090
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Purpose – To find out if and how delivery charge and three other situational factors affect consumers' grocery shopping channel choice. Design/methodology/approach – A survey was conducted among a convenience sample of 152 supermarket shoppers in South England. Each respondent was presented...
Persistent link: https://www.econbiz.de/10014803245
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