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Limit conjoint analysis and Vickrey auction as methods to elicit consumers' willingness‐to‐pay : An empirical comparison

Sichtmann, Christina; Stingel, Susanne - In: European Journal of Marketing 41 (2007) 11/12, pp. 1359-1374

Purpose – Limit conjoint analysis (LCA) and Vickrey auctions (VA) are methods for measuring willingness‐to‐pay (WTP) currently under discussion. However, there are hardly any studies comparing the approaches in terms of their applicability and validity. This paper aims to analyze the...

Persistent link: https://www.econbiz.de/10014722447

The global/local product attribute : decomposition, trivialization, and price trade-offs in emerging and developed markets

Davvetas, Vasileios; Sichtmann, Christina; Saridakis, … - In: Journal of international marketing 31 (2023) 3, pp. 19-40

Persistent link: https://www.econbiz.de/10014368371

The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success

Sichtmann, Christina; Diamantopoulos, Adamantios - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 567-585

Persistent link: https://www.econbiz.de/10010126677

Estimating willingness-to-pay with choice-based conjoint analysis : can consumer characteristics explain variations in accuracy?

Sichtmann, Christina; Wilken, Robert; Diamantopoulos, … - In: British journal of management : BJM 22 (2011) 4, pp. 628-645

Persistent link: https://www.econbiz.de/10009511987

Corporate Social Responsibility und die Zahlungsbereitschaft von Konsumenten

Sichtmann, Christina - In: Marketing : ZFP ; journal of research and management 33 (2011) 2, pp. 87-97

Persistent link: https://www.econbiz.de/10009161455

The impact of perceived brand globalness on consumers' willingness to pay

Davvetas, Vasileios; Sichtmann, Christina; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 431-434

Persistent link: https://www.econbiz.de/10011428928

Perceived globalness and localness in B2B brands : a co-branding perspective

Mohan, Mayoor; Brown, Brian P.; Sichtmann, Christina; … - In: Industrial marketing management : the international … 72 (2018), pp. 59-70

Persistent link: https://www.econbiz.de/10011887285

Explaining social exchanges in information-based online communities (IBOCs)

Benoit, Sabine; Bilstein, Nicola; Hogreve, Jens; … - In: Journal of service management 27 (2016) 4, pp. 460-480

Persistent link: https://www.econbiz.de/10011563614

Extending service brands into products versus services : multilevel analyses of key success drivers

Sichtmann, Christina; Schoefer, Klaus; Blut, Markus; … - In: European journal of marketing : EJM 51 (2017) 1, pp. 200-218

Persistent link: https://www.econbiz.de/10011626472

The influence of employee accent on customer participation in services

Bourdin, David; Sichtmann, Christina; Davvetas, Vasileios - In: Journal of service research 27 (2024) 2, pp. 194-212

Persistent link: https://www.econbiz.de/10014580418