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AI in marketing, consumer research and psychology : a systematic literature review and research agenda
Mariani, Marcello M.; Perez-Vega, Rodrigo; Wirtz, Jochen - In: Psychology & marketing 39 (2022) 4, pp. 755-776
Persistent link: https://www.econbiz.de/10013165434
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Analyse the consumer preferences and purchases of electric vehicles purchases and developments
Kumar, Vinay - In: Contemporary studies of risks in emerging technology, part B, (pp. 87-95). 2023
Persistent link: https://www.econbiz.de/10014322343
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Explainable neural network-based approach to Kano categorisation of product features from online reviews
Joung, Junegak; Kim, Harrison - In: International journal of production research 60 (2022) 23, pp. 7053-7073
Persistent link: https://www.econbiz.de/10013502275
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Machine learning with high-cardinality categorical features in actuarial applications
Avanzi, Benjamin; Taylor, Greg; Wang, Melantha; Wong, … - In: ASTIN bulletin : the journal of the International … 54 (2024) 2, pp. 213-238
Persistent link: https://www.econbiz.de/10015055285
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TABST: a next-gen AI model unveiling personalized recommendations and targeted marketing
Nag, Diotima; Mandal, Unmesh - In: AI-driven marketing research and data analytics, (pp. 342-359). 2024
Persistent link: https://www.econbiz.de/10014559106
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Machine learning for product choice prediction
Martínez-Garmendia, Josué - In: Journal of marketing analytics : JMA 12 (2024) 3, pp. 656-667
Persistent link: https://www.econbiz.de/10015138125
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Understanding Facebook commerce (f-commerce) actual purchase from an artificial neural network perspective
Leong, Lai-Ying; Noor Ismawati Jaafar; Sulaiman Ainin - In: Journal of electronic commerce research : JECR 19 (2018) 1, pp. 75-103
Persistent link: https://www.econbiz.de/10011865636
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How features embedded in eWOM predict hotel guest satisfaction : an application of artificial neural networks
Aakash, Aakash; Tandon, Abhishek; Aggarwal, Anu Gupta - In: Journal of hospitality marketing & management 30 (2021) 4, pp. 486-507
Persistent link: https://www.econbiz.de/10012549271
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Machine learning for healthcare behavioural OR : addressing waiting time perceptions in emergency care
Gartner, Daniel; Padman, Rema - In: Journal of the Operational Research Society 71 (2020) 7, pp. 1087-1101
Persistent link: https://www.econbiz.de/10012264506
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Attributes prediction from IoT consumer reviews in the hotel sectors using conventional neural network : deep learning techniques
Shoukry, Alaa; Aldeek, Fares - In: Electronic commerce research 20 (2020) 2, pp. 223-240
Persistent link: https://www.econbiz.de/10012224075