Chapter 1: Perspectives on Corporate Responsibility, Sustainability and Markets -- Part I: Markets and Society -- Chapter 2: Consumers’ value systems in the consumption of sustainable groceries: an intercultural study -- Chapter 3: Sustainability and omnichannel strategies in the Italian wine...

Despite the well‐documented benefits which segmentation offers, businesses continue to encounter implementation difficulties. This raises concerns about the cause of these problems and how they might be overcome. These concerns are addressed in this paper in the form of three questions: Is...