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Do brand personality scales really measure brand personality?
Azoulay, Audrey; Kapferer, Jean-Noël - 2010
Persistent link: https://www.econbiz.de/10003924375
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Developing luxury brands within luxury groups : synergies without dilution?
Ijaouane, Vincent; Kapferer, Jean-Noël - In: Marketing review St. Gallen : Marketingfachzeitschrift … 29 (2012) 1, pp. 24-29
Persistent link: https://www.econbiz.de/10009490052
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Is luxury compatible with sustainability? : luxury consumers' viewpoint
Kapferer, Jean-Noël; Michaut-Denizeau, Anne - In: The journal of brand management : an international journal 21 (2014) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10010234577
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Are luxury brands really a financial dream?
Kapferer, Jean-Noël; Tabatoni, Olivier - In: Journal of strategic management education : JSME 7 (2011) 4, pp. 271-286
Persistent link: https://www.econbiz.de/10009551520
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Are luxury purchasers really insensitive to sustainable development? : new insights from research
Kapferer, Jean-Noël; Michaut-Denizeau, Anne - In: Sustainable luxury : managing social and environmental …, (pp. 94-107). 2015
Persistent link: https://www.econbiz.de/10010465438
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Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël; Valette-Florence, Pierre - In: The journal of product & brand management 25 (2016) 2, pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
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Where do consumers think luxury begins? : a study of perceived minimum price for 21 luxury goods in 7 countries
Kapferer, Jean-Noël; Laurent, Gilles - In: Journal of business research : JBR 69 (2016) 1, pp. 332-340
Persistent link: https://www.econbiz.de/10011417733
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The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël; Valette-Florence, Pierre - In: Journal of business research : JBR 83 (2018), pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
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Which consumers believe luxury must be expensive and why? : a cross-cultural comparison of motivations
Kapferer, Jean-Noël; Valette-Florence, Pierre - In: Journal of business research : JBR 132 (2021), pp. 301-313
Persistent link: https://www.econbiz.de/10012581682
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Are millennials really more sensitive to sustainable luxury? : a cross-generational international comparison of sustainability consciousness when buying luxury
Kapferer, Jean-Noël; Michaut-Denizeau, Anne - In: The journal of brand management : an international journal 27 (2020) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10012297784