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When culturally adaptive service behaviors affect customer satisfaction in shared ethnicity service encounters
Aguirre-Rodriguez, Alexandra; Boveda-Lambie, Adriana; … - In: Services marketing quarterly 43 (2022) 3, pp. 277-293
Persistent link: https://www.econbiz.de/10013352802
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The impact of consumer avatars in Internet retailing on self-congruity with brands
Aguirre-Rodriguez, Alexandra; Bóveda-Lambie, Adriana M.; … - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
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The roles of trait prudence and desire in consumer self-control for temptations
Aguirre-Rodriguez, Alexandra; Torres, Patricia - In: Journal of consumer marketing 40 (2023) 3, pp. 380-391
Persistent link: https://www.econbiz.de/10014275994
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Ethnic identity-based motivation : a model emergent from US Hispanic consumers
Aguirre-Rodriguez, Alexandra; Luna, David; Alvarez, … - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 2, pp. 303-327
Persistent link: https://www.econbiz.de/10014289839
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The effect of lifestyle-based depletion on teen consumer behavior
Montoya, Detra Y.; Scott, Maura L. - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 1, pp. 82-96
Persistent link: https://www.econbiz.de/10009753887