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~subject:"Consumer behaviour"
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Consumer behaviour
E-commerce
9
Electronic Commerce
9
Konsumentenverhalten
9
Internet marketing
8
Online-Marketing
8
Beziehungsmarketing
6
Relationship marketing
6
Social Web
6
Social web
6
Customer satisfaction
5
Greece
5
Griechenland
5
Kundenzufriedenheit
5
Online retailing
4
Online-Handel
4
Dienstleistungsqualität
3
Information technology
3
Informationstechnik
3
Marketing management
3
Marketingmanagement
3
Service quality
3
Technischer Fortschritt
3
Technological change
3
Brand
2
Brand image
2
Brand management
2
Customer relationship management (CRM)
2
Customer retention
2
E-Government
2
E-government
2
Greece and Republic of Serbia
2
Higher education
2
Hotels
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Internet
2
Kundenbindung
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Markenartikel
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Markenführung
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English
9
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Assimakopoulos, Costas
6
Georgiadis, Christos K.
4
Papaioannou, Eugenia
4
Sarmaniotis, Christos
3
Antoniadis, Ioannis
2
Anestis, Michael Chrissos
1
Fidanyan, Marianna
1
Karantza, Ioanna
1
Koukoulis, Ioannis
1
Paltsoglou, Symeon
1
Polatidis, Nikolaos
1
Stiakakis, Emmanouil
1
Theocharis, Dimitrios
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Vlachakis, Sotirios
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International journal of internet marketing and advertising : IJIMA
3
International journal of technology marketing : IJTMkt
2
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
International journal of electronic marketing and retailing : IJEMR
1
International review on public and non-profit marketing
1
Managing service quality : MSQ ; an international journal
1
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ECONIS (ZBW)
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1
Factors affecting attitudes towards smart phones : user's profile and proposed research model
Assimakopoulos, Costas
;
Papaioannou, Eugenia
; …
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
3
,
pp. 238-253
Persistent link: https://www.econbiz.de/10010200473
Saved in:
2
Investigating websites' e-CRM features in building customer relationships : evidence from Greece
Papaioannou, Eugenia
;
Assimakopoulos, Costas
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 320-338
Persistent link: https://www.econbiz.de/10011349106
Saved in:
3
Service quality of online transactions : the PayPal case
Assimakopoulos, Costas
;
Papaioannou, Eugenia
; …
- In:
International journal of electronic marketing and …
9
(
2018
)
4
,
pp. 378-397
Persistent link: https://www.econbiz.de/10011975074
Saved in:
4
Consumers' responses on the emergence of influencer marketing in Greek market place
Theocharis, Dimitrios
;
Papaioannou, Eugenia
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
3
,
pp. 283-304
Persistent link: https://www.econbiz.de/10012534220
Saved in:
5
Recommender systems : the importance of personalization in e-business environments
Polatidis, Nikolaos
;
Georgiadis, Christos K.
- In:
International journal of e-entrepreneurship and …
4
(
2013
)
4
,
pp. 32-46
Persistent link: https://www.econbiz.de/10010373452
Saved in:
6
E-service quality : comparing the perceptions of providers and customers
Stiakakis, Emmanouil
;
Georgiadis, Christos K.
- In:
Managing service quality : MSQ ; an international journal
19
(
2009
)
4
,
pp. 410-430
Persistent link: https://www.econbiz.de/10009525076
Saved in:
7
Engagement and reactions of brand posts on brand fan pages in Facebook : an investigation of brand posts' characteristics
Antoniadis, Ioannis
;
Assimakopoulos, Costas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10012670664
Saved in:
8
Attitudes of college students towards online advertisement in social networking sites : a structural equation modelling approach
Antoniadis, Ioannis
;
Assimakopoulos, Costas
;
Koukoulis, …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 137-154
Persistent link: https://www.econbiz.de/10012105485
Saved in:
9
Revitalizing the non-profit brand personality through brand experience and brand relationship dimensions
Anestis, Michael Chrissos
;
Karantza, Ioanna
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
3
,
pp. 555-574
Persistent link: https://www.econbiz.de/10013435732
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