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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
17
Brand management
9
Markenführung
8
USA
8
United States
8
Brand
6
Brand image
6
Markenartikel
6
Markenimage
6
Advertising
5
Advertising effects
5
Werbewirkung
5
Werbung
5
Brand alliances
4
Strategic alliance
4
Strategische Allianz
4
Customer satisfaction
3
Dienstleistungsqualität
3
Erfolgsfaktor
3
Kundenzufriedenheit
3
New product development
3
Online retailing
3
Online-Handel
3
Produktentwicklung
3
Service quality
3
Strategic alliances
3
Success factor
3
Theorie
3
Theory
3
Brand architecture
2
Brand connection
2
Brand equity
2
Brand functionality
2
Brand skill
2
Classification
2
Classification schemes
2
Co-production
2
Construal-level theory
2
Consumer-based brand equity
2
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Undetermined
11
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Article
19
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Article in journal
17
Aufsatz in Zeitschrift
17
research-article
1
Language
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English
18
Undetermined
1
Author
All
Voss, Kevin E.
11
Jiménez, Fernando R.
9
Gammoh, Bashar S.
6
Skiver, Ryan
3
Fang, Xiang
2
Mohan, Mayoor
2
Yang, Shuang
2
Brown, Brian P.
1
Cabano, Frank Gregory
1
Cantrell, Caley
1
Czellar, Sandor
1
Frankwick, Gary
1
Gau, Roland
1
Gilliam, David A.
1
Hadjimarcou, John
1
Kim, Seunghyun
1
Kyle, Christopher M.
1
Li, Mengge
1
Li, Ying Ying
1
Liu, Richie L.
1
Mendoza, Norma A.
1
Muñoz, Justin R.
1
Ramirez, Edward
1
Rayburn, Steven W.
1
Song, Young Ok Sunny
1
Spangenberg, Eric R.
1
Sprott, David E.
1
Wergin, Rand
1
Zhang, Zhuofan
1
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American Journal of Business
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
The journal of product & brand management
2
American journal of business : applying research to practice ; AJB
1
European journal of marketing
1
European journal of marketing : EJM
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of business-to-business marketing
1
Journal of current issues and research in advertising : JCIRA
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing theory and practice
1
Psychology & marketing
1
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ECONIS (ZBW)
17
RePEc
1
Other ZBW resources
1
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1
Social and equity inferences in customers' evaluation of services
Voss, Kevin E.
;
Jiménez, Fernando R.
- In:
Journal of marketing theory and practice
18
(
2010
)
3
,
pp. 219-232
Persistent link: https://www.econbiz.de/10003997666
Saved in:
2
Using humor in conjunction with negative consequences in advertising
Voss, Kevin E.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 25-39
Persistent link: https://www.econbiz.de/10003929288
Saved in:
3
Too popular to ignore : the influence of online reviews on purchase intentions of search and experience products
Jiménez, Fernando R.
;
Mendoza, Norma A.
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 226-235
Persistent link: https://www.econbiz.de/10010128361
Saved in:
4
Concrete and abstract goals associated with the consumption of environmentally sustainable products
Ramirez, Edward
;
Jiménez, Fernando R.
;
Gau, Roland
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1645-1665
Persistent link: https://www.econbiz.de/10011409527
Saved in:
5
Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
Saved in:
6
Brand skill : linking brand functionality with consumer-based brand equity
Mohan, Mayoor
;
Jiménez, Fernando R.
;
Brown, Brian P.
; …
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 477-491
Persistent link: https://www.econbiz.de/10011778296
Saved in:
7
Functional and social value of chinese brands
Yang, Shuang
;
Jiménez, Fernando R.
;
Hadjimarcou, John
; …
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012201026
Saved in:
8
Exploring textual modes, imagery and claims in B to B and B to C print advertising
Gilliam, David A.
;
Muñoz, Justin R.
;
Jiménez, Fernando R.
- In:
Journal of business-to-business marketing
28
(
2021
)
3
,
pp. 223-245
Persistent link: https://www.econbiz.de/10012802184
Saved in:
9
The effect of country of origin on the perceived quality of e-services
Zhang, Zhuofan
;
Jiménez, Fernando R.
;
Yang, Shuang
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 411-424
Persistent link: https://www.econbiz.de/10014309988
Saved in:
10
Consumer responses to CEO activism : an impression management approach
Cabano, Frank Gregory
;
Li, Mengge
;
Jiménez, Fernando R.
- In:
European journal of marketing
58
(
2024
)
5
,
pp. 1275-1297
Persistent link: https://www.econbiz.de/10015047512
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